1. Looking back, what thing do you think has led to your success more than anything else?Perseverance, professionalism, and personality.? Establishing yourself as someone who is both:
a) Permanent in your industry
b) Unique in someone?s mind
Now, think hard about what you want to represent before you jump into a decision for either ?a? or ?b?.
Here?s what I decided for each:
Permanency in my industry:? I showed up to all industry events possible for 18 months straight.? This makes me the ?common denominator? in people?s minds.? Low and behold, other successful entrepreneurs were doing the same thing.? As it turns out, this means you get to have a lot of fun meeting great people, learn amazing things, and remain cutting-edge in your industry.? It?s a win.
Also noteworthy, my education proves that I?m permanent.? By studying to be a licensed professional, I?ve shown that I?m committed to this field, as a career.? There are other ways, but this is?my?way.
Uniqueness:? In my case, I decided that I would be the ?highest credentialed? fitness expert online.? By combining doctoral-level knowledge in Physical Therapy with all of my education and training in Kinesiology, I was able to represent something ?new? for our field.? By taking an interest in what I had to say, you were opening your mind to a new possibility in health.
Alone, this can?t be enough, which is why it?s all about face-time and personality, as well.? By strategically developing a key network, and then furthering that by filtering out people you don?t get along with, you?re establishing friendships in a place that?s simultaneously beneficial to your career.? As things evolve, it?s natural to form really strong friendships with the ?right? people, so long as you?re only ever looking for a friend in your industry.? This is not about using people ? it?s about making friends and helping others.
2. What advice do you have for Socialnomics? Readers on how to build an effective online business?Take the highest moral ground, in all scenarios.??The internet is the Wild Wild West, in that it?s still being pioneered and expanded upon in so many ways.? Dot.com to web 2.0 to today?s model are radically different.? Things change all the time, and the world is starting to find both the most and least legitimate businesses online.? People feel they can hide behind a computer and cheat/deceive, and this creates a bad name for everyone online.? People feel jaded, and they are scared to buy online.Stand up against this.? Hold your ground.Do things that help people, and use the internet as a tool for your business to grow and expand with less overhead and lower costs to your end-users.? Instead of changing your message or the kindness you?d show with personal contact, enhance this and make it even more prominent.? Just imagine your reach ? what will you do with your voice?People spread what they like to hear ? be genuine, and be the moral authority for your industry.
3. ?Any mistakes you made early on? What should our biggest take away be from your experience?
Find purpose and then find a distribution mechanism.I made the mistake early on in my career of creating tons of fitness information products without first establishing my distribution mechanism.? Everyone advised me to ?know your market? before you create your first product.? So, I did my research, and I found out that baby boomers with joint pain (who were actually motivated to lose weight, not get rid of pain) were my market.? So I created about 15 programs for this audience and no one showed up to my websites.Traffic + Conversions = Digital LeaderKnowing your market will help with conversions, but it won?t help at all with traffic.Strongly consider this:??How will you get people to your site?? How will they hear of your idea?Lock down your distribution mechanism, and?then?create a business.
As for purpose, that?s the viral component to anything.? People live vicariously through your vision, so it?s a really good deal; you get to do something amazing, and people will naturally flock to you and follow.
The higher, but still reachable, your goal, the more people will buy into you and your concepts.? The idea is to do something that is?bothlucrative?and?fulfilling.? One without the other will never work long-term, at least if you consider happiness to be your number #1 motivator.
For more information on Dr. Kareem?s programs, please visit?http://drkareem.com/
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